For Grounded Electric’s new website, our main call to action was to have potential customers request a free estimate, either by calling or submitting a form. We kept the phone number and free estimate CTA visible above the fold on every device so that visitors on phones could easily tap to call. For SEO purposes and to provide customers with a services-at-a-glance overview as well as more detail if desired, the services are split into categories with buttons linking to more detailed lists of the services. Testimonials and the BBB seal increase customer confidence, and social buttons provide access to more reviews. The lightning bolt in the logo is iconized and used in several places around the site to tie the rest of the design in with the logo.
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