One main goal of redesigning Greg Fritz Ministries’ site was to improve user experience (UX) so that customers could more easily find what they were looking for. We created topic pages with articles, videos, free resources, and products all centered around specific topics. The online store now has product search, buttons to choose between shop by topic and shop by category, and convenient pagination to load more products in a section without leaving the page. Easy format selection lets customers choose between MP3, CD, or USB formats of a product, and a streamlined Donation page integrates PayPal one-time and recurring donation forms beautifully into the design of the site.
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